When K. Gordon Murray previewed "SANTA CLAUS" in Mexico City in the late summer of 1959, he knew almost instantly how to market it in the United States. It was after all, a foreign film, and imported films were not successful at that time. And this was a foreign CHILDREN'S film. But Murray had plan! Using the tactics he, and the exploiteers before him, employed to distribute 'ADULTS ONLY' films, K. Gordon Murray Productions launched an impressive ad campaign focused directly on kids. Not adults, not parents, just the children. They were the core audience Murray wanted to attend the film.
Below is the narration for the first theatrical trailer to hit the screens (debuting October, 1960). The first trailer was narrated by K. Gordon Murray himself.
"Whether you're in a cave, or behind a million mountains, Santa Claus sees you through his Master Eye, and invites you to his Magic Wonderland! See Santa Claus in his magic motion picture! Come past the doors of his towering castle, into a fantastic crystal laboratory, filled with weird and wonderful secrets; into his heavenly workshop, the most marvelous toy factory of all! Watch his battle with the mischievous demon who wants to get children into trouble! You'd better watch out! You're gonna shout about the picture that won the Golden Gate Family Film award! Everyone, everywhere, is waiting for the K. Gordon Murray presentation, SANTA CLAUS!"